My Honest Advice to E-commerce Business Owners Who Want to Scale

The nine questions cover some of the most important decisions an e-commerce company has to make when building and scaling its advertising system:Choosing between Meta and GoogleUnderstanding the economics of scalingDiagnosing conversion problemsMeasuring attribution properlyDetermining an appropriate starting budgetUnderstanding modern Meta targetingChoosing between CBO and ABOManaging creative fatigueDeciding when an agency makes more sense than an in-house setupThe underlying principle is simple:Advertising should be evaluated as part of the entire e-commerce business, not as an isolated ROAS number.The Science of E-commerce Advertising.