My Ideal Second Business
An episode of the Ecommerce Conversations podcast, hosted by Practical Ecommerce, titled "My Ideal Second Business" was published on April 3, 2026 and runs 32 minutes.
April 3, 2026 ·32m · Ecommerce Conversations
Summary
Molson Hart is the founder of Viahart, a D2C toy brand, and Edison, a legal technology company. He says every entrepreneur should own two businesses, where one offers more opportunities to scale, is more profitable, or diversifies risk. I'm all in on Beardbrand, my own D2C brand launched in 2014. Molson is a two-time guest on the podcast. His comment got me thinking about an attractive second company, one that would enhance my life without creating stress and headaches. So in this episode I...
Episode Description
Molson Hart is the founder of Viahart, a D2C toy brand, and Edison, a legal technology company. He says every entrepreneur should own two businesses, where one offers more opportunities to scale, is more profitable, or diversifies risk.
I'm all in on Beardbrand, my own D2C brand launched in 2014. Molson is a two-time guest on the podcast. His comment got me thinking about an attractive second company, one that would enhance my life without creating stress and headaches.
So in this episode I'll depart from my typical interviews and, instead, describe my ideal business.
For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/my-ideal-second-business
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
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Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider.
https://www.practicalecommerce.com
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