EPISODE · Mar 1, 2021 · 48 MIN
My Literary Agent Demanded 20,000 Followers Before She'd Sell My Book
from We Live to Build
This is the real story of how my literary agent demanded 20000 followers on each social platform before she'd sell my book. In this interview, 30-year personal branding expert Stacey Cohen reveals the non-negotiable value of having a strong personal brand and social proof in today's market. This conversation is a masterclass in building a brand that opens doors. You'll learn the crucial "360-degree self-audit" you must perform to find your superpower, the "1+1=3" formula for how a CEO's brand supercharges their company, and the single most important rule for creating content that resonates: "add value, not clutter." Check out the company: https://cocommunications.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: [email protected]🕒 CHAPTERS00:00 - My Agent's Demand: 20000 Followers or No Book Deal03:32 - Step 1: The "360-Degree Self-Audit" to Find Your Superpower16:25 - Step 2: Developing Your Key Messages & Marketing Assets27:47 - Step 3: Choosing the Right Social Channels for Max ROI35:07 - The "1+1=3" Formula: How Your Brand Supercharges Your Company38:40 - The #1 Rule for Content: "Add Value, Not Clutter"44:52 - The Surprising Reason I'm So Passionate About Personal Branding📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.aiLeave a Review (it truly helps us grow): https://welivetobuild.com/review Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
This is the real story of how my literary agent demanded 20000 followers on each social platform before she'd sell my book. In this interview, 30-year personal branding expert Stacey Cohen reveals the non-negotiable value of having a strong personal brand and social proof in today's market. This conversation is a masterclass in building a brand that opens doors. You'll learn the crucial "360-degree self-audit" you must perform to find your superpower, the "1+1=3" formula for how a CEO's brand supercharges their company, and the single most important rule for creating content that resonates: "add value, not clutter." Check out the company: https://cocommunications.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: [email protected]🕒 CHAPTERS00:00 - My Agent's Demand: 20000 Followers or No Book Deal03:32 - Step 1: The "360-Degree Self-Audit" to Find Your Superpower16:25 - Step 2: Developing Your Key Messages & Marketing Assets27:47 - Step 3: Choosing the Right Social Channels for Max ROI35:07 - The "1+1=3" Formula: How Your Brand Supercharges Your Company38:40 - The #1 Rule for Content: "Add Value, Not Clutter"44:52 - The Surprising Reason I'm So Passionate About Personal Branding📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.aiLeave a Review (it truly helps us grow): https://welivetobuild.com/review Hosted on Acast. See acast.com/privacy for more information.
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My Literary Agent Demanded 20,000 Followers Before She'd Sell My Book
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