My Lovely Leaky Bucket

I was having a coffee with my friend Katy last week – like me and you she’s a tutor, but she’s not currently tutoring anybody...her students have moved on and the phone has stopped ringing. I explained how I advertise and market my guitar teaching business and how customers found me – all the real-world stuff and the online, too. KEY TAKEAWAYS Out of sight is out of mind, and that’s one place we cannot afford to spend much time in. Step forward: increase the number of people who know you in a positive way: Every person has a network of contacts, the more people who know you positively, the more chance you have of being mentioned to their network. Your marketing system should provide you with a steady stream of students and clients at a cost far below their lifetime value to you and your business – preferably for free. As business people we understand that nobody is coming to the rescue, so we are in charge of our own destinies – and we make it happen for ourselves. Don’t be squeamish about marketing and advertising, because all it is is putting the right service (us) in front of the right people (our tribe/demographic) and giving them the chance to say yes to what they really want and need. BEST MOMENTS 'Book yourself Solid, observing your goals' 'You are your own USP' 'Pay the price – it’s a long game we’re in' VALUABLE RESOURCES Atomic Habits – James Clear | Amazon https://amzn.to/37pfC7Z The Power of Habit: Why We Do What We Do, and How to Change – Charles Duhigg | Amazon https://amzn.to/2O75SYN Do More Great Work – Michael Bungay Stanier | Amazon https://amzn.to/2qlirXm The Tutor Podcast on Twitter: https://twitter.com/tutorpodcast ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years of experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD Neil Cowmeadow [email protected]