My Music Episode 630 - Imperial Age

Host Graham Coath is joined by Alex and Jane from Imperial Age, broadcasting straight from London, where boxes, merch, CDs surround them, and the very real pressure of getting thousands of orders out the door in time...What follows is a wide-ranging, brutally honest, and often hilarious conversation about life in music, building something epic from the ground up, and what it really takes to survive — and thrive — as a modern independent band.Alex and Jane talk about the long road to becoming Imperial Age, the origin (and non-origin) of the band’s name, growing up together, getting into trouble at school, and why independence wasn’t a romantic choice — it was a necessity after years of rejection from labels, managers, and industry gatekeepers.This episode dives deep into:Running a band like a business (whether you like it or not)The myth of the “glamorous independent artist”Fans vs clients — and why real fans matterCrowdfunding, merch, burnout, and buying your time backSongwriting, creative instincts, and knowing when a song is finishedWhy honesty, resonance, and value matter more than hypeAlong the way, there are stories about Travelodge disasters, Age of Empires, Palpatine impressions, shower-written hit songs, Reddit trolls, music “gurus”, and why success isn’t about pretending — it’s about showing up and doing the work.As always on MyMusic, this isn’t just about the music. It’s about the people behind it, the thinking that drives it, and the reality of creating something meaningful in a noisy world.Imperial Age don’t just make epic, cinematic metal — they live it.🎧 Listen now, support the band properly, and if you think you’ve cracked the meaning behind their Atlantis T-shirt… Alex might owe you one. (depends on how quick you are only 1 available in the give away)