My Normative with CEO and co-founder, Danika Kelly (Episode 280) | 29 March 2021

This is one of those business cases that is easily validated from one or two individuals. My Normative originated due to the existing products available on the market not meeting the needs of at least two women: Danika Kelly, and her co-founder, Renee Kokts-Porietis. That validation appears to have been sufficient to allow My Normative to scale to reach a significant number of women, starting with the key age range from 18 to 35.  Machine learning, combined with empirical data, should provide the necessary informational tools to scale across the globe. Danika and her team appear to be content with tackling the North American market — for now!   §§§   To learn more about My Normative, click on one or more of the links below:   My Normative   Website | https://mynormative.ca/   Instagram | @my.normative   Facebook | @mynormative   Twitter | @mynormative   LinkedIn | https://www.linkedin.com/company/mynormative/   §§§   Danika Kelly on LinkedIn | https://www.linkedin.com/in/danika-kelly-wellness/ §§§ Healthcare | Women's Health | Healthtech | Health Data | Data Analytics | Artificial Intelligence | AI/ML | Health