My Q3 Review:: The Last 90 Days of Imperfect Allyship

Send us Fan MailHow would you describe the last 90 days for your business? I would call it a rollercoaster. Between the pandemic, the economy, and the Black Lives Matter movement, nothing has been predictable. And as we close out this hectic Q3, this is usually when I’d record a podcast episode of my quarterly review. This process is super important to me and keeps my business on track. But this year, I’m showing you a bit of a different review. I still did my Q3 review, but I’m recording a review of one of the priorities for my business: allyship. I committed to being an imperfect ally not only in my business, but also in my personal life.  That means showing up, doing the work, and holding myself accountable for it, NOT just a one time Instagram post. So this week on Promote Yourself to CEO, I’m being transparent about what I did over the last few months to be an imperfect ally. You’ll hear: My realization that I was intellectually doing the work, but falling short in my actions as an ally for Black, trans, and LGBTQ+ lives, and what steps I took to align my business with my values. The generational shift that has made it more dangerous for your business to NOT share it’s values, and how to explicitly state yours to your clients to build connection and trust. How being an entrepreneur automatically gives you the power to make an economic impact and how I got intentional about voting with my dollars, in business and my personal life. Plus - an answer to one of my most common questions: what books have you been reading? The journey to becoming an ally is just that - a journey. I need to continue to evaluate myself and my business to make sure I’m aligning my actions with my business. I will not make a promise to “do better” and not follow it with action. If you’re making the same commitment, this episode is for you!Connect with Me:Instagram: @racheal.cookTikTok: @rachealcookmbaLinkedIn: @rachealcookYouTube: @the_ceo_collectiveWebsite: The CEO CollectiveSubscribe & Review:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!🎤 Thanks for listening! I'll see you next week!