EPISODE · Dec 15, 2025 · 14 MIN
My Retail Media Content Diet: How I Stay Ahead of Trends Without Burning Out
from Retail Media Breakfast Club · host Kiri Masters
I’m pulling back the curtain on something I’m asked about constantly: how I actually stay on top of the nonstop flow of retail media news, analysis, and thought leadership. I definitely don’t catch it all, and you shouldn’t feel bad if you don’t either. But I have built a rhythm and a process that helps me make sense of this fast-moving space without completely frying my brain.In today’s ep, I share the tools, habits, and systems I use. From the podcast apps I separate for work vs. unwinding, to the newsletters and Substack ecosystem that function like “vegetables” in my content diet, to my favorite ways to capture and store insights so I can actually find them later. I also dive into why traditional trade media still matters, and how to make LinkedIn work for you, even with its currently maddening algorithm. If you’re looking to level up your own media diet in 2026, this one’s for you.This episode is sponsored by Mirakl AdsTimeline[00:15] – Why I still feel behind, even as a full-time content consumer/creator[01:30] – The mega resource database I’ve pulled together for you[02:15] – How I split my podcast listening between Apple Podcasts and Snipd[03:30] – The Snipd → Notion workflow that saves my long-term memory[04:50] – Why I chose beehiiv over Substack (and the network-effect dilemma)[07:30] – The enduring value of traditional media and industry publications[09:00] – My love–hate relationship with LinkedIn’s algorithm, and how to tame itLinks & ResourcesGet the full list of my favorite publications, newsletters and podcasts hereBreakfast for Dinner with Retail Media Breakfast Club & Mirakl Ads. I am co-hosting a dinner for RMN leaders with the sponsor of this newsletter & Podcast, Mirakl Ads. Join me, Mirakl’s Chief AI officer Anne Baschet, and RMN leaders from Costco & CVS for Breakfast for Dinner on Saturday Jan 10, 2026. Senior leaders at RMNs may register their interest here.Retail Media Therapy Celebrity Death Match. I’m doing another debate, this time going to head-to-head with my frenemies-slash-industry legends Colin Lewis, Sarah Marzano (EMARKETER), and Claire Wyatt (The Trade Desk). Hosted by Zitcha, QSIC and Grace & Co. Monday Jan 12 - arrive at 5 for a 5:30 kickoff. Register your interestSubscribe to Retail Media Breakfast Club's daily newsletterFollow Kiri on LinkedIn
What this episode covers
I’m pulling back the curtain on something I’m asked about constantly: how I actually stay on top of the nonstop flow of retail media news, analysis, and thought leadership. I definitely don’t catch it all, and you shouldn’t feel bad if you don’t either. But I have built a rhythm and a process that helps me make sense of this fast-moving space without completely frying my brain.In today’s ep, I share the tools, habits, and systems I use. From the podcast apps I separate for work vs. unwinding, to the newsletters and Substack ecosystem that function like “vegetables” in my content diet, to my favorite ways to capture and store insights so I can actually find them later. I also dive into why traditional trade media still matters, and how to make LinkedIn work for you, even with its currently maddening algorithm. If you’re looking to level up your own media diet in 2026, this one’s for you.This episode is sponsored by Mirakl AdsTimeline[00:15] – Why I still feel behind, even as a full-time content consumer/creator[01:30] – The mega resource database I’ve pulled together for you[02:15] – How I split my podcast listening between Apple Podcasts and Snipd[03:30] – The Snipd → Notion workflow that saves my long-term memory[04:50] – Why I chose beehiiv over Substack (and the network-effect dilemma)[07:30] – The enduring value of traditional media and industry publications[09:00] – My love–hate relationship with LinkedIn’s algorithm, and how to tame itLinks & ResourcesGet the full list of my favorite publications, newsletters and podcasts hereBreakfast for Dinner with Retail Media Breakfast Club & Mirakl Ads. I am co-hosting a dinner for RMN leaders with the sponsor of this newsletter & Podcast, Mirakl Ads. Join me, Mirakl’s Chief AI officer Anne Baschet, and RMN leaders from Costco & CVS for Breakfast for Dinner on Saturday Jan 10, 2026. Senior leaders at RMNs may register their interest here.Retail Media Therapy Celebrity Death Match. I’m doing another debate, this time going to head-to-head with my frenemies-slash-industry legends Colin Lewis, Sarah Marzano (EMARKETER), and Claire Wyatt (The Trade Desk). Hosted by Zitcha, QSIC and Grace & Co. Monday Jan 12 - arrive at 5 for a 5:30 kickoff. Register your interestSubscribe to Retail Media Breakfast Club's daily newsletterFollow Kiri on LinkedIn
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My Retail Media Content Diet: How I Stay Ahead of Trends Without Burning Out
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