My Squirrel Guy

from Ditching Hourly · host Jonathan Stark

Focus on outcomes, not activities. Ditching Hourly 027: My Squirrel Guy Why you should focus your sales conversation more on your client’s desired outcomes than the activities you will undertake on their behalf (and how my squirrel guy got it wrong). ----Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?You DON'T need more convincing that vague positioning is a problem.You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.That's what we'll tackle in this workshop.It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.Live attendance is limited to 20, so don't wait.Learn more at: https://jonathanstark.com/sgsEnroll in Positioning For Soloists now »Hope to see you live in Zoom on Tuesday.

Episode metadata supplied by the publisher feed · Published Jul 13, 2017

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My Squirrel Guy

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