EPISODE · May 14, 2026 · 16 MIN
My Weekly Content Creation Workflow (And How to Build Yours)
from Social Goals: Social media strategy for small businesses
Ever wonder what a realistic content creation week actually looks like for a small business owner? In this episode, Kat breaks down her entire weekly content flow — from the ongoing research and ideation phase to batching social posts on Monday morning, recording the podcast, and planning emails. You'll learn why batching beats creating on-the-fly, how to ask the right questions to generate post ideas that actually resonate, and why putting content creation in your calendar (even just one hour) is the game-changer you've been missing.Whether you're just starting out or looking to streamline what you're already doing, this episode gives you a practical, behind-the-scenes look at what it really takes to stay consistent online without burning out.Key TakeawaysBatching content is more effective than creating on-the-fly because your brain performs better doing repeated tasks together.The research and ideation phase is always ongoing — your best ideas often come when you're away from your desk.Asking three questions (what's going on in your life, your audience's life, and the world) helps you create content that adds real value instead of just noise.A content planning tool like ClickUp bridges the gap between scattered ideas and an actual publishing schedule.Monday is Kat's content creation day — getting it done early means it's scheduled before the week gets busy.Batching captions together (and visuals together) helps you get into a flow state and create faster.Even one dedicated hour per week can make a meaningful difference in your content consistency.You don't need to do everything at once — start small and scale your output as you build the skill.Don't forget to like, subscribe, and leave 5 stars!☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:Instagram: https://www.instagram.com/socialkatmedia/Threads: https://www.threads.net/@socialkatmediaLinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business: https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals
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My Weekly Content Creation Workflow (And How to Build Yours)
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