EPISODE · Oct 27, 2023 · 33 MIN
My Zero Moment of Truth With Jim Lecinski
from The CMO Whisperer · host Steve Olenski
Back in 2011, Jim Leschinsky, while working at Google, coined a phrase; Zero Moment of Truth. He would later write the book, Winning the Zero Moment of Truth. It was then and is still today a seminal book in the world of marketing. Jim's gone on to become an Associate Professor of Marketing at Northwestern University.
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