My Zero Moment of Truth With Jim Lecinski

What this episode covers

Back in 2011, Jim Leschinsky, while working at Google, coined a phrase; Zero Moment of Truth. He would later write the book, Winning the Zero Moment of Truth. It was then and is still today a seminal book in the world of marketing. Jim's gone on to become an Associate Professor of Marketing at Northwestern University.

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Frequently Asked Questions

How long is this episode of The CMO Whisperer?

This episode is 33 minutes long.

When was this The CMO Whisperer episode published?

This episode was published on October 27, 2023.

What is this episode about?

Back in 2011, Jim Leschinsky, while working at Google, coined a phrase; Zero Moment of Truth. He would later write the book, Winning the Zero Moment of Truth. It was then and is still today a seminal book in the world of marketing. Jim's gone on to...

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