MYB SEASON 9 EP 2 - The Business of Brewing with Heart, Creativity, and Heavy Metal Innovation

In this episode of Mind Yo' Business, recorded in front of a live audience at Morgenstern Books in Bloomington, Andrew sits down with Aubrey Williams of Heartwork Brewing for a candid and engaging conversation about building something meaningful in a competitive industry. Aubrey shares the story behind Heartwork's rapid growth and what it takes to create a brewery that feels both intentional and community-driven. With a background that includes military service, a sharp analytical mindset, and continuing to run a financial advisory practice originally started by her father, she brings a unique blend of discipline, strategy, and heart to everything she does. From branding inspired by a love of heavy metal to the realities of running a business alongside her husband, Heartwork's head brewer, Aubrey offers an honest look at the personal and professional dynamics behind the brand. The conversation also dives into what's next for Heartwork, including expanding their pizza offerings and leaning into Italian-inspired cooking—yes, that means an expanded menu is on the horizon. Aubrey talks about how adding food changes the experience, the business model, and the opportunity to create an even stronger gathering place for the community. Whether you're a fan of craft beer, entrepreneurship, or just love hearing how good ideas turn into great spaces, this episode is a thoughtful look at what it means to build something with both grit and heart. Heartwork Brewing     Podcast Studio Sponsor Karan Rastall - Senior Loan Officer, NMLS #763395 Megan Ogden- Senior Mortgage Loan Officer, NMLS 1710589 Podcast Location Sponsor   Podcast Sponsor Podcast Sponsor   Episode 1-6 Sponsor   Meineke Car Care (1800 S Walnut St, Bloomington)   Meineke Car Care (3939 Industrial Blvd)