MYB015: Improve your Conversion Rate with a Sales Process
from Max Your Business
This week's key takeaway: Improve your conversion rate with a sales process - with Ben Fewtrell & David Carlin Episode intro: Conversion rates are so darn important, but they're often overlooked. So many business owners are obsessed with chasing more leads through marketing and branding… but what about the leads you already have? There is no one-size-fits all solution, but there is most certainly truth in the statement that your business cannot scale in the long run if you don't understand your conversion rate. There are a multitude of simple things you can do to get on top of your conversion rate and, in turn, get on top of your sales process. Ben and David will show you how. In this week's episode you will learn: How to improve your conversion rate How to ensure your sales team buy into a sales process Sales best practice How to identify your different lead sources The importance of acquisition cost How to understand 'touch points' The difference between buying and being sold to The importance of post-sales management How CRMs can help Which aspects of the sales process you need to document How a prospect calculator can help you understand the effectiveness of the sales process Show links: ** Get our free sales handout: http://maxmyprofit.com.au/sales ** Find our latest free events here: https://maxmyprofit.com.au/start/ ** Join our Facebook group: https://www.facebook.com/groups/maxyourbusiness/
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