Myka Hecht-Wendt- Brain Maps

UXAUS2019 Day 1 An exploration of how our brains are forming patterns in the real world and the cross over they have into our digital products. We’ll look at real examples of how an individuals' motivations, emotions, and stories related to their experience in achieving a particular goal online. How the focus and diffuse modes of thinking can help organisations realise weaknesses and gaps between a persons' perceptions and motivations vs. the business and design requirements. Benefits include an in-depth understanding of the way we support people - not just ‘users' and adapt existing products, services, or processes to particular behavioural situations.