MYM 194 | Stop Wasting Ad Spend! Common Mistakes & How to Fix Them

Send us Fan MailIn this episode of the Make Your Mark Podcast, Kay Suthar chats with Aggie Meroni, a social media advertising expert and founder of May Bee Digital. Aggie shares her journey from corporate finance to becoming an international digital marketing strategist. She reveals how she helps businesses amplify their success using powerful Meta (Facebook and Instagram) ads, and offers golden nuggets on avoiding common pitfalls, maximizing ad spend, and creating compelling campaigns.What to Expect in This Episode:00:00 — Meet Aggie Meroni: From Corporate Sales to Digital Marketing Maven05:10 — Understanding Meta Ads: Why Facebook and Instagram Ads Still Work13:20 — The Truth About Algorithms and Ad Targeting Post-2021 Changes17:40 — Demand Creation vs. Demand Capture: The Role of Social Media in Consumer Behavior26:15 — Overcoming Common Mistakes in Digital Advertising30:40 — The Secret to Effective Ad Copy and Creatives35:10 — When and How to Scale Your Ad Budget for Maximum ROI44:20 — Final Thoughts: Why Fresh Perspectives Matter in AdvertisingAbout Aggie Meroni:Aggie Meroni is the founder of MayBee Digital, a boutique agency specializing in social media advertising for platforms like Facebook, Instagram, TikTok, and Pinterest. With a background in corporate sales and relationship management, Aggie leverages her expertise to help businesses grow by identifying theirunique strengths and crafting tailored ad campaigns. Her results-driven approach has positioned her as a go-to strategist for businesses ready to scale.Connect with Aggie Meroni:LinkedIn: Aggie MeroniInstagram: MayBee DigitalFree Resource: Meta Ads Starter KitKey Takeaways:1. Meta Ads Are Still Effective: Despite algorithm changes, Meta ads remain powerful, thanks to advanced targeting based on user behavior.2. Demand Creation vs. Demand Capture: Social media ads excel at creating demand for products users didn’t know they needed.3. The Importance of Creative Design: Eye-catching, authentic ads stop the scroll and compel action.4. Long-Term Strategy Matters: Effective advertising takes time and ongoing testing of creatives and copy.5. Fresh Perspectives Boost Results: Having external experts analyze your brand can uncover untapped potential and new ad opportunities.Connect with your Host, Kay SutharBusiness Website: https://makeyourmarkagency.com/Podcast Website: https://www.makeyourmarkpodcast.com/LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/Facebook Group:https://www.facebook.com/groups/482037820744114Podcast:https://www.makeyourmarkpodcast.com/Email: [email protected] Gifts from Kay Suthar:3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.comFree Resources:Download Aggie Meroni’s Meta Ads Starter Kit to get started on your advertising journey and unlock the secrets to successful ad campaigns. Connect with Aggie on LinkedIn or Instagram to learn more about her services and expertise.FREE Gifts from Kay Suthar:3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com