EPISODE · Nov 19, 2025 · 29 MIN
MYM 226 | The Antipreneur: Dan Bennett on Storytelling, Visibility, and the Power of Real Connection
from Make Your Mark Podcast · host Kay Suthar
Send us Fan MailIn this episode, Kay Suthar talks with Dan Bennett The Antipreneur about mastering storytelling in marketing and making the invisible visible. After what he calls “The Great Band-Aid” of 2020, Dan rebuilt from bankruptcy to become the founder of 1 Minute Media, helping entrepreneurs simplify video storytelling and build deeper connections with their audiences. They dive into what storytelling really means, how to connect through real experiences, why video matters more than ever, and how to rise above imposter syndrome using something as simple and powerful as the story spine.What to expect in this episode:(00:00) – Making the invisible visible (04:30) – What storytelling really is (and isn’t) (08:00) – Why your real-life experiences carry more weight than theory (12:00) – How to tell better stories that connect and convert (15:10) – The power of the video format (19:00) – The story spine: the foundation of every great taleAbout Dan BennettDan Bennett, known as The Antipreneur, is a master storyteller, video creator, and digital media producer. As the founder of 1 Minute Media, he helps entrepreneurs and brands simplify storytelling and use video strategically to communicate with impact. He’s also the host of The Antipreneur Show podcast.Connect with Dan BennettWebsite: https://1minmedia.comFacebook: https://www.facebook.com/imtheantipreneurLinkedIn: https://www.linkedin.com/in/theantipreneur/Instagram: https://www.instagram.com/imtheantipreneur/YouTube: https://www.youtube.com/channel/UC_dqgo1D5VWJmaIGf-BpH8QTwitter: https://twitter.com/realantipreneurEmail: [email protected] Gift: https://1min.media/storyspineConnect with Kay SutharBusiness Website: https://makeyourmarkagency.com/Podcast Website: https://www.makeyourmarkpodcast.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Facebook Group: https://www.facebook.com/groups/482037820744114Email: [email protected] Gifts from Kay Suthar:3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com
What this episode covers
Send us Fan Mail In this episode, Kay Suthar talks with Dan Bennett The Antipreneur about mastering storytelling in marketing and making the invisible visible. After what he calls “The Great Band-Aid” of 2020, Dan rebuilt from bankruptcy to become the founder of 1 Minute Media, helping entrepreneurs simplify video storytelling and build deeper connections with their audiences. They dive into what storytelling really means, how to connect through real experiences, why video matters...
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MYM 226 | The Antipreneur: Dan Bennett on Storytelling, Visibility, and the Power of Real Connection
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