MYM 96: | Harnessing Negotiation Skills to Future-Proof Your Business, with Mike Lander

Send us Fan MailJoin Kay Suthar in this week's episode of Make Your Mark Podcast as she sits down with Mike Lander, a successful entrepreneur and expert negotiator based in the UK. Mike shares his personal story of overcoming academic underperformance and shyness to become a successful business owner. He emphasizes the importance of preparation and risk management in negotiations, providing practical tips on how to anchor the deal, anticipate objections, and clarify decision-making power. Tune in to learn from Mike's wealth of experience and gain insights on how to take control of negotiations and achieve mutually beneficial outcomes!Here's a breakdown of what to expect in this episode:Mike's personal story and advice for aspiring entrepreneursThe importance of preparation in negotiations and the four steps involvedThe significance of termination rights and having a termination notice preparedThe importance of active listening and understanding the other party's objectives and emotions in negotiationsAnd so much more!About Mike Lander:Mike Lander is a successful entrepreneur and expert negotiator, with a proven track record of buying, growing, and selling businesses for seven-figure sums. He has a uniquely valuable perspective on negotiating commercial deals, having worked on both sides of the table as a Procurement Director and an entrepreneur. He now uses his specialist knowledge and experience negotiating hundreds of deals worth £400m+ to empower leaders and sales teams to negotiate more profitable deals with procurement.Connect with Michael Lander on…LinkedIn: https://www.linkedin.com/in/mikelander/?originalSubdomain=ukWebsite: https://piscari.com/about/Podcast: https://www.thedrum.com/podcast/series/marketing-negotiations-the-good-the-bad-and-the-uglyConnect with Kay Suthar!Website: https://makeyourmarkagency.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Go ahead and check out my podcast agency: https://makeyourmarkagency.com/For more info, please feel free to email me at [email protected] Gifts from Kay Suthar:3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com