MYOP: Kerala's Perfume Brand Journey | From Concept to Global Expansion | Ep #28

🎧 Sponsored by Zoko Click : Check out Zoko here: https://link.theecomshow.com/tryzoko Zoko is a Y-Combinator funded company that helps businesses manage their WhatsApp communications easily! Schedule a Demo: https://link.theecomshow.com/zokodemo For more information, contact them here: https://link.theecomshow.com/zoko Don't forget to mention you were referred from The Ecom Show for special considerations! Location : HACA Calicut, https://openinapp.link/hacacalicut ---------------------------- 🎙️ Podcast Episode In this episode of The Ecom Show, we sit down with Rayhan from Calicut, a techie who transformed his career path into entrepreneurship, creating a brand that’s making waves in the perfume industry. From humble beginnings to full-time business ownership, Rayhan shares his journey of launching MYOP, a thriving perfume brand, and the challenges he faced along the way ---------------------------- ⏱️ Timestamps --- 0:00:00 Introduction 0:09:45 Opening the First MYOP Store 0:11:46 Initial Investment in the First MYOP Store 0:14:04 Challenges Faced in the Beginning 0:20:08 Understanding Overdraft (OD) 0:25:34 Transitioning to MYOP Full-Time 0:30:16 Selecting a Co-Founder 0:33:35 History of Closed Outlets and Reasons Behind It 0:36:28 Beginning the MYOP Brand Journey 0:41:05 Product Design and Functionality Considerations 0:45:21 Moving to HiLITE Business Park: The Reason Behind It 0:49:56 Smelling Scents Remotely? 0:53:34 USP of MYOP 0:57:05 Perfumery Course 0:59:15 Alcohol Content in Perfume 1:02:25 Effects of Temperature on Perfume 1:04:11 Scaling MYOP Offline 1:06:47 Understanding Customer Behavior 1:08:16 Demand of Product 1:09:31 Marketing Strategy & MYOP 1:12:21 Expanding Internationally 1:13:04 Not Choosing Marketplaces: Why? 1:15:11 Which Channel is Better: Online or Offline? 1:19:41 Conclusion ---------------------------- 🎤 Guest Info Guest Name → Rayhan Abdul Rahiman 🔗 Social Links: https://www.linkedin.com/in/rayhan-ar/ https://x.com/rahimanrayhan https://www.instagram.com/ryhan_ar/ ---------------------------- 🔗 Useful Links - Join Our WhatsApp Community → https://link.theecomshow.com/jointhemafia - Support Us → https://buymeacoffee.com/theecomshow - Create a Shopify Store → https://shopify.pxf.io/ecomshow - Our Shopify Apps → https://apps.shopify.com/partners/grow-your-revenue - Instagram → https://instagram.com/theecomshow - LinkedIn → https://linkedin.com/company/the-ecom-show - Follow Shan Salam → https://linkedin.com/in/shansalam | https://instagram.com/shansalam ---------------------------- 🎥 More Videos to Watch → How to Start an E-commerce Business | https://youtu.be/BJ2f8wSeccU → Kerala-Based Online Jewellery Brand | https://youtu.be/AlhBhQPtt00?si=To-aqkdY9FfmN7Wz ---------------------------- 💻 The Team Naji Mehardad | Rashid M Avaran | Nihal Muhammed | Darin Mujeeb | Jenna Nasnin