Mythbusting—Why Old-School SEO Fails to Deliver

from The Marketing Agency Leadership Podcast

Jason Berkowitz, Digital Marketer, and CEO of Break The Web (New York), explains the trap of old-school search engine optimization, the difficulty in capturing and analyzing SEO ROI, and the continuing evolution of SEO and its follow-on, conversion rate optimization (which measures post-search user engagement.) breaktheweb.org seoservicesnewyork.org [email protected] jasonberkowitz.com

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This episode was published on March 13, 2018.

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