מיצוב: מיקום המותג בתודעה של הלקוח

from Brand Jam · host Brand Jam

בפרק הזה אנחנו מדברים על המיצוב, הבסיס לכל אסטרטגיה מותגית. אז מה זה מיצוב? למה חשוב להגדיר מיצוב לחברה? אילו סוגים של מיצובים קיימים, מהן הטעויות הנפוצות כשניגשים למיצוב, דוגמאות למיצובים של חברות שעושות את זה מצוין, ועוד. בואו לעקוב אחרינו ביוטיוב ⁠https://www.youtube.com/channel/UCn4yCPVidd6C_tV8mgOwqgA⁠ לעוד תכנים בעולמות האסטרטגיה והמותג, מוזמנים להתחבר אלינו בלינקדאין: ⁠https://www.linkedin.com/in/daveshamir⁠ ⁠https://www.linkedin.com/in/tamar-dan⁠ ⁠https://www.linkedin.com/in/david-laxer-9a799211⁠

Episode metadata supplied by the publisher feed · Published Sep 23, 2024

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מיצוב: מיקום המותג בתודעה של הלקוח

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