NAB Marconi Submission: WOWO Medium Market Station Of The Year

In 2025. WOWO Radio celebrated 100 years of broadcasting excellence while continuing to serve Northeast Indiana with innovative programming, major community outreach, and first-class live events. The station’s WOWO 100 celebration generated both audience engagement and new revenue opportunities through specialty programming, commemorative promotions, and memorable jingles that listeners continue to praise. WOWO’s 78th Annual Penny Pitch campaign exceeded expectations by raising $140,692 for Breastie Boxes. The campaign successfully transitioned into WOWO’s new state-of-the-art facility while expanding audience participation through the sold-out Penny Pitch N’ Putt event and the highly successful Penny Pitch gas pump promotion, which raised $4,490 in just three hours. WOWO also demonstrated major-market execution by hosting nationally syndicated personalities Glenn Beck, Clay Travis, and Buck Sexton in back-to-back weeks. Events included live broadcasts, audience experiences with more than 250 attendees combined, and livestreams viewed worldwide.  With a weekly CUME audience of 54,000 listeners, WOWO continued delivering market-leading programming, audience engagement, and community service throughout its historic centennial year. ​See omnystudio.com/listener for privacy information.