NACCAP Board Spotlight: Willem de Ruijter, Geneva College

In this episode of the Higher Education, Higher Purpose podcast hosts Phil Cook and Heidi Sturm speak with Willem de Ruijter, Vice President of Enrollment Management and Marketing at Geneva College. Willem shares his unique journey and how attending a Christian college offers an environment for personal and spiritual formation during a pivotal time in young adults' lives. Willem reflects on his cross-cultural experiences growing up between the Netherlands and Canada, which inform his approach to enrollment management and the importance of diverse perspectives in education. Listen as Phil, Heidi, and Willem discuss the vital role that community and professional development play in enhancing the mission of Christian institutions and serving students.What You Will Learn:(00:00) Welcome to the Podcast(00:10) Introduction of Guests(00:27) Willem's Background and Journey(03:39) Cultural Insights in Enrollment Management(05:20) Success Stories from Geneva College(15:14) The Value of Christian Higher Education(19:08) Future InsightsResources:Visit our website: https://www.naccap.orgEmail us: [email protected] The NACCAP Annual Conference: https://naccapconference.org