Nacho Bassino: How to build your first product strategy

Nacho Bassino is a veteran product leader and the author of Product Direction, one of my go-to books on how to actually generate a product strategy. There are many excellent books out there on strategy as a whole, but surprisingly few that specifically cover product strategy.—Topics discussed:(00:02:12) Nacho's journey into product leadership(00:09:23) How leaders can adapt to others' communication and cross-cultural preferences(00:10:50) Strategy: defining problems and prioritizing solutions(00:19:44) Painful, but typical; a fake strategy(00:24:20) Time and team needed for first big strategy creation(00:30:17) Three key aspects of quarterly reviews: OKRs, roadmaps, and Opportunity Solution Trees(00:35:33) Connection between impact, outcomes, and initiatives with revenue generation(00:40:11) Empowerment: teams' accountability and autonomy(00:51:36) Nacho's hard product leadership call(00:58:15) Strategy for startups vs larger companies(00:59:02) How the opportunity space expands with company growth—Links & resources mentionedFind the full transcript at: https://podcast.makethingsthatmatter.com/nacho-bassino-build-your-first-product-strategy/#transcript• Send episode feedback on Twitter @askotzko , or via email• Nacho Bassino: Website, LinkedIn• Book: Product Direction• Podcast: 100 Product Strategies—Related episodes:• #68 Adam Thomas: Operationalizing product strategy—Books:• Product Direction• The Culture Map• Playing to Win• Product Roadmaps Relaunched—Other resources and articles:• A product strategy acid test• What is "strategy"?• Burnout as a strategy problem• Should leaders be prescriptive about strategy?• Product strategy: focus vs prioritization• Does strategy matter before product-market fit (PMF)?• Execs care about revenue. How do we get them to care about outcomes? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blog.makethingsthatmatter.com