Nadine Nethery on how freelancers can retain customers episode artwork

EPISODE · Jul 20, 2025 · 43 MIN

Nadine Nethery on how freelancers can retain customers

from The Content Byte · host Lynne Testoni and Rachel Smith

We all know that it's so much easier to keep your existing clients rather than constantly hustle for new ones, so this week Rachel & Lynne are chatting with customer retention expert Nadine Nethery. Nadine, an audience-driven copywriter and retention strategist, discusses the importance of retaining clients over constantly hustling for new ones. It's a great episode, as Nadine shares insights on: How to create personalised customer experiences Using tools for personal video messages Automating customer touchpoints with email marketing platforms. The value of referral partner programs  How AI is impacting freelance copywriters How freelancers can position themselves as strategic partners rather than transactional vendors Listen to Nadine's podcast, What Would They Do here: https://podcasts.apple.com/au/podcast/what-would-they-do-the-customer-experience-podcast/id1796323283 Connect with Nadine at www.candocontent.com And find her Virtual Scratchie Card: https://link.candocontent.com/content-byte-scratchie   Visit The Content Byte website for a transcription of this episode:  https://thecontentbyte.com/episodes/    Find Lynne www.lynnetestoni.com   Find Rachel www.rachelsmith.com.au      Rachel's List www.rachelslist.com.au      Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details. Episode edited by Marker Creative Co www.markercreative.co 

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