Naftali Harris, Co-founder and CEO of SentiLink: $85 Million Raised Eliminate First-Party Fraud, Syntheic Fraud, and Identify Fraud

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Naftali Harris, Co-Founder & CEO of SentiLink, an identity verification platform that's raised $85 Million in funding. Here are the most interesting points from our conversation: Founding Story: Naftali and his co-founder Max discovered a massive fraud problem while working at Affirm, leading them to create SentiLink to solve identity verification issues. Initial Insight: They encountered multiple fraudulent credit applications with the same name and birthdate but different SSNs, highlighting a gap in existing identity verification systems. Market Impact: SentiLink works with seven of the top 15 US banks, five of the ten largest credit unions, and over 300 financial institutions, processing over a million identity verifications daily. Core Values: The company's core values, especially "follow through," play a critical role in building trust with partners and ensuring operational excellence. Long-Term Vision: SentiLink aims to be the default solution for identity verification, similar to how CRMs are used in sales, addressing the fundamental question of "Who are you?" Fraud Evolution: Identity fraud evolves in waves, presenting both challenges and opportunities for SentiLink to continuously innovate and adapt their solutions. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co