Nailing the Niche: Building a Senior Photography Brand with Alex Blake

Hi again! In this episode, I’m chatting with Charleston-based photographer Alex Blake about how she built a booming senior and brand photography biz. We talk about her journey from Georgia to the coast, overcoming the challenges of a new market, and finding unique ways to connect with local seniors. Alex also shares how she balances parents’ expectations, manages a growing team, and hosts her immersive retreat, Photo Camp. If you’re looking to carve out a niche, stand out in a crowded market, or just up your photography game, then I think you're going to love this episode.   Meet Alex Alex Blake is a Charleston-based photographer, podcast host, and photography educator who never expected to become a full-time photographer—but now she can’t imagine life any other way. Alex brings a deep passion for creativity, coaching, and community to her work and always tried to uplift people in every part of her job, whether she's capturing portraits, telling brand stories, or chatting with her fellow photographer friends. Through her podcast and educational content weekend, Photo Camp, she shares her insights on the art and business of photography, making education accessible and enjoyable. Known for her friendly, down-to-earth approach, Alex is all about helping fellow photographers feel seen and empowered as they find their own creative path in the industry.   Connect with Alex: Website: alexblakephoto.com Instagram: @alexblakephotography TikTok: @alexblakephotography Podcast: www.youtube.com/@Alexblakephotography/podcasts Apply for Photo Camp here: www.photocampinfo.com   Connect with Me: Subscribe to our emails for updates on all things Summer School! SUBSCRIBE HERE Show Notes: the-summerschool.com Instagram: @summergrace.photo  @the_summerschool     Shop My Products: Become a Member of Summer School My Summer Grace x G-Presets (discount code: SUMMERSCHOOL) My Pricing Guide