Nailing your marketing as a founder - Peter Suhm, Reform

Peter Suhm is the co-founder of Reform, a tool that lets you easily create simple, brandable forms. Peter is also part of the Tiny Seed 1st batch, where he was working on a product called branch Branch. After that didn't work out, he went through a period of testing and validating ideas.One of those ideas was a investor update tool, where Peter discovered how convoluted creating a form with existing tools was. Using Twitter and a very early stage MVP, he validated the idea for Reform and got to work building.Since then he's had #1 Product of the Week on Product Hunt and is now working through the challenges of building features and growing revenue. You might have also heard Peter on the Out of Beta podcast, which he co-hosts with Matt Wensing.➡️ Get the uncut, 30 minute conversation with Peter on the Indie Bites membership here.What we covered in this episode:Coming up with the idea for ReformValidating the idea for ReformWhy build a product in such a competitive marketWhere form builders keep messing upGetting to #1 Product Hunt of the weekWhen is the right time to launch on PHMarketing and growth tests for Reform going forwardContinuing to try things that don't scaleWhere should founders start with marketing?Peter's approach to product developmentThe feedback loop of TwitterThe upsides of raising Tiny Seed moneyRecommendationsBook: Traction by Gabriel WeinbergPodcast: Tropical MBAIndie Hacker: Derrick ReimerFollow PeterTwitterPersonal SiteFollow MeTwitterIndie Bites TwitterPersonal WebsiteBuy A Wallet2 Hour Podcast CourseSponsor - Fathom AnalyticsFor the longest time, website analytics software was seriously bad. It was hard to understand, time-consuming to use, and worse, it exploited visitor data for big tech to profit. I've spent countless hours in Google Analytics dashboards trying to figure even out the most basic metrics.This is exactly why I signed up for Fathom as soon as I heard Paul Jarvis and Jack Ellis were building it.Fathom is simple website analytics that doesn't suck. It's easy to use and respectful of privacy laws, with no cookies following your users around the web. They're also a bootstrapped, sustainable business so I love supporting them. Yes, it might feel strange paying for analytics at first, but once you realise the real cost of free Google Analytics and realising how easy to use Fathom is, you won't go back. You can install the lightweight code on as many websites as you want and quickly see the performance of all your sites.Link → https://usefathom.com/bites