EPISODE · Mar 3, 2022 · 52 MIN
Nailing Your Product Positioning with April Dunford
In this episode, Cici Zheng talks with April Dunford, a positioning consultant, speaker, and author on how she helps growth stage companies with positioning. They discuss the difference between product messaging and product positioning, how to "fix" positioning problems, and why founders, PE firms, and portfolio companies should even care about positioning in the first place.
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Nailing Your Product Positioning with April Dunford
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This episode was published on March 3, 2022.
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