Näin aloitat matkan kohti markkinoinnin automaatiota

Mistä markkinoinnin automaatiosta on kyse? Mitä datakeskeisyys myynnissä ja markkinoinnissa tarkoittaa tänä päivänä? Asiakaskokemus ja asiakaspolku – Mistä pitäisi lähteä liikkeelle asiakaspolun käsikirjoituksen suhteen? Mira Vaurulan vieraana studiossa on Jouni Koistinen Coco Investiltä ja Eliisa Puikkonen Elisalta. Aiheena on vaatimattomasti ”Digitaalisen asiakaspolun ja markkinoinnin automaation käsikirjoittaminen”. Tämän KonversiO-Optimistit-jakson sinulle tarjoaa kaupallinen yhteistyökumppanimme Coco Invest.

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