NakedPoppy: A Clean Beauty Curator with Co-Founder and CEO Jaleh Bisharat

Coming from 30 years in tech marketing and using her biggest learnings from working in top organizations, Jaleh Bisharat co-founded NakedPoppy. The brand is a clean beauty boutique with the safest, cleanest, and most luxuriously crafted makeup and skincare.In today's episode, Jaleh explains how her personal beliefs and challenges inspired the brand and the importance of being a perpetual student.Jaleh also shares:The importance of understanding customer feedbackThe development process of the brand's patented beauty assessmentHer thoughts on clean beautyNakedPoppy's brand partner vetting process compared to other retailersThe brand's most effective marketing channelYou'll also hear Jaleh's advice to her younger self and what's next for NakedPoppy.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co