Name, Image & Likeness - Par Mar

Note: In Your Business is now What’s Next? We’ve refreshed the name, but the conversations you love are still here. These bonus episodes were originally released under In Your Business and remain part of our archive. This week, we're diving into a buzzworthy topic that has become a household phrase in the world of sports – Name, Image, and Likeness, commonly known as NIL. Joining us is Dave Allen, the Director of Community Relations for Par Mar Stores.In the wake of the opportunities that Name, Image, and Likeness have offered to student-athletes, Par Mar has stood at the forefront, collaborating proudly with talents across the region. We'll discuss the benefits and challenges it brings, and gain insights into Par Mar's experiences working hand-in-hand with universities and student-athletes.