Name Image Likeness and Affiliate Marketing with Joe Sanfilippo

Ever wondered how athletes use their Name Image Likeness to work with brands? Join me for an awesome chat with Joe Sanfilippo, VP of Growth and Partnerships at Today’s Business and NFL-PA certified contract advisor. We’re talking all about how Joe helps athletes unlock the power of their Name Image Likeness with affiliate marketing. From sponsorship challenges to NIL regulations, Joe’s breaking it down with actionable tips. He’s even sharing behind-the-scenes strategies from projects like pairing NFL players with brands like Muggsy Jeans. If learning about Name Image Likeness, affiliate marketing, and the NFL sparks your interest, you’ll love this episode. Hit that play button now and make sure to subscribe for more content like this!👍 Like, subscribe, and turn on those notifications for more expert tips. Drop your thoughts in the comments below!💌Thank you to our sponsor Affistash: https://affistash.com/Find Joe Sanfilippo:  https://www.linkedin.com/in/joe-sanfilippo-77b34b68/Website: https://tbsmo.com/about/tbteam/joe-sanfilippo-marketing/00:00 Introduction to Affiliate Nerd Out00:15 Meet Joe: Digital Marketing and NFL Agent01:05 Joe's Journey in Affiliate Marketing02:46 NFL and Digital Marketing Overlap04:55 Case Study: Muggsy Jeans and Athlete Collaborations08:06 Challenges and Strategies in Athlete Affiliate Marketing15:32 NIL Deals and College Athletes22:10 Tools and Techniques for Social Listening24:11 Conclusion and Contact Information The hottest affiliate recruitment tool of 2026 is Alfie. There is a 7-day free trial and a no-risk 30-day money-back gauranteeGo to Dustinhowes.com/trial to sign up Have you heard about Inflektion yet? They are changing the game in Affiliate marketing.The only platform with personalized funnels to scale partnership marketing for brands, agencies, influencers, and affiliates. Catering to the health and wellness space, this tracking soluition is helping build landing pages for partners in a manner of minutes instaead of weeks. They have social listening to capture all the content your brand is creating so that you can find more partners talking about yFor more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com