Naming A Salon That Sticks

Send Danise a Text Message.A salon name is a first impression you cannot take back, and we felt that pressure long before we picked paint colors. We tell the full story of how we finally chose Panache & Company, including the false starts, the “almost” names, and the surprisingly emotional reason the final choice clicked. If you’re building a hair salon brand, opening a new studio, or rebranding your business, this is the kind of behind-the-scenes decision-making most people never talk about. We start with hard-won lessons from our past: keeping a purchased salon name, learning what it meant, and discovering how a clever name can backfire when people cannot pronounce it. Then we get practical with the naming process itself, from whiteboard brainstorming to using ChatGPT for business naming. We share the prompts we fed into AI, the names it spit out (including Periwinkle, Bluebird-style tangents, and Calico Jane), and the real filters that matter for hair salon marketing: clarity, tone, memorability, and whether the name fits an upscale but friendly experience. The turning point comes when we look back at the first salon where we trained and fell in love with the industry. We talk through checking whether the name still exists, researching nearby competitors, grabbing the domain, and deciding whether it feels like stealing or like paying homage. We also explain why “& Company” matters to us, because the team makes the salon, not one person’s name on the door. If you’re stuck naming your salon or any small business, listen for the questions that guided our choice, then share this with a friend who’s building something new. Subscribe, leave a review, and tell us what name you’re considering and why.www.panacheandcompany.com________________________________Make sure to subscribe to our YouTube Channel as well!Visit my Amazon Store for all my favorite products!Instagram:  danisekeilitz  and panache_and_companyShop my favorite Eufora Products.