Naming the London Overground — how to engage a whole city with Sumaiyah Moolla

from DNCO 20 / 20 · host DNCO

Simon Yewdall sits down with Sumaiyah Moolla, Customer Experience Lead at TfL, to reflect on naming the six London Overground lines — a brief that had to be both deeply functional and genuinely representative of the diverse stories of London and Londoners. Sumaiyah reveals what it took to consult an entire city, why approaching the task with curiosity and an open mind was crucial, how clear naming criteria kept a complex stakeholder process on track, and what it feels like to leave a historic mark on a world capital.

Episode metadata supplied by the publisher feed · Published Apr 23, 2026

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Naming the London Overground — how to engage a whole city with Sumaiyah Moolla

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