NAMM CEO John Mlynczak | The Future Of Our Industry

What is the future of the NAMM Show? What direction are our instruments – and our industry – heading in? What is it that instrument makers need most right now? There are few better people to speak to about the future of our industry than John Mlynczak. As the CEO of NAMM, he runs the world's largest trade organisation for musical instrument makers and the largest, most important trade show for us all. He joins me to shed light on what the core goals of NAMM are, whether trade shows are dead in the post-pandemic world, and what drives him to try and serve music merchants around the world. This is a must listen for anyone in this industry, but it's also full of insights on how to be a better leader, how to identify the purpose of your work, and what life lessons you get from being an accomplished trumpet player.Patreon subscribers will also get access to the Business of Guitar segment, in which John dives deep into his goal-setting process as CEO.  I want to say a massive thank-you to John for joining me this week, and I hope you enjoy listening.Join the Patreon: https://www.patreon.com/BusinessOfGuitarWatch the video version on YouTube:🔗 YouTube Channel – Life With Strings AttachedLearn more about Life With Strings Attached, Boutique Guitar Showcase, and Jamie Gale's work in the guitar industry:🔗 Boutique Guitar Showcase🔗 Jamie GaleThank you for listening and supporting the ongoing conversation between music, makers, history and the future.