Nancy MacDonell on the Birth of American Fashion and the American Look

Today on the show we are talking about American fashion, specifically Empresses of Seventh Avenue: World War II, New York City, and the Birth of American Fashion, the brand-new book from Nancy MacDonell, out August 27. Prior to World War II, American designers were nothing short of second-class citizens to the French. But, after the Nazis invaded Paris during the war, everything changed for French fashion, and by the time the war ended in 1945, the American look was in fashion. What is the American look, you ask? Nancy answers that for us today, as well as introduces us to a fascinating cast of characters who helped birth American fashion: Elizabeth Hawes, Eleanor Lambert, and Claire McCardell, for starters. Soon, American fashion began to beat the French at their own game, and this is all a leadup to the Battle of Versailles, which we interviewed Robin Givhan about on the show last year. American fashion is thriving now—at $500 billion, it’s the largest fashion industry in the world—but there would likely be no Calvin Klein, Ralph Lauren, Marc Jacobs, Tom Ford, Tory Burch, Halston, or Michael Kors without the Empresses of Seventh Avenue. These women have largely been forgotten to history—that is, until Nancy MacDonnell came along. Nancy is a fashion journalist and fashion historian that writes The Wall Street Journal column “Fashion with a Past,” which explores the historic roots of current fashion trends. Nancy has written everywhere from The New York Times to Elle, Vogue, and many other publications, and she’s written five books, including The Classic Ten: The True Story of the Little Black Dress and Nine Other Fashion Favorites. In addition to her work as a writer, Nancy is also an adjunct lecturer in fashion history at the Fashion Institute of Technology. Let’s take a listen to what she has to say.   Empresses of Seventh Avenue: World War II, New York City, and the Birth of American Fashion by Nancy MacDonell