Nancy Shares How She Turned Beauty Tips Videos Into 7M Views, $800 Promos & Free Products - #TFS230

Nancy is a Gen Alpha beauty content creator from Sydney known for her viral videos, including one that hit 7 million views. She shares beauty tips, skincare advice, and makeup tutorials while managing brand collabs and PR deals.Connect with Nancy!https://www.instagram.com/dear.jiayiiCHAPTERS:0:00 – Intro0:45 – Meet Nancy1:52 – Her content creation journey2:59 – How a 7M-view video changed everything4:33 – What keeps her motivated5:22 – Types of beauty content she makes5:42 – Andy asks for pimple tips6:02 – Where she gets content ideas6:29 – Reposting IG content to TikTok7:09 – Filming routine & content planning7:39 – Organizing video ideas8:15 – Post-graduation plans8:45 – How a drama inspired her to consider becoming a flight attendant9:34 – Fave K-pop groups like BTS10:18 – Why she’s no longer into NewJeans10:59 – K-pop concerts she’s attended11:56 – Andy’s DPR Ian story13:09 – Her TikTok feed & fave creators13:55 – Makeup artist rates15:00 – Filming/editing workflow15:56 – Using AI voiceovers16:42 – Hobbies outside content creation16:52 – Weird DMs from older guys18:09 – Getting recognized in public18:39 – Meeting Felix’s sister from Stray Kids19:51 – Fave Sydney spots & karaoke hangouts21:59 – Chinese language & family background23:48 – Thoughts on Jennie & Lisa’s Coachella set25:10 – Marrying rich or becoming a housewife?25:39 – Flight attendant dreams at 2026:28 – Religion in Chinese culture27:03 – HSC & school subjects27:47 – Creating content while in high school28:36 – Other young creators in Sydney29:56 – Networking with local creators32:12 – High school friend group dynamics32:54 – Strict parents & curfews34:49 – Social media growth journey36:01 – Getting free PR products37:30 – $400 worth of free Temu stuff39:05 – Upcoming brand deals39:51 – Handling brand approvals41:26 – How she reached out for PR deals41:44 – Scoring an $800 paid PR gig42:15 – Negotiating video rates43:30 – Skin condition chat43:58 – Lightning Ridge trip stories44:48 – Differences between school and family friends46:10 – Being the only Gen Alpha creator in Sydney46:52 – Recent life lessons47:35 – Study routine & habits48:22 – Snapchat location sharing49:44 – Gen Alpha mental health & socials50:38 – Platforms Gen Alpha prefers50:59 – 743-day Snapchat streak51:57 – Messaging apps Gen Alpha uses52:41 – Why they avoid Facebook53:31 – YouTube content habits55:20 – 6-month personal goals55:53 – What content drives growth56:36 – Viral video stats57:27 – Fast vs slow viral growth on IG57:58 – Most viral content = tips58:37 – $800 post got 50k views59:22 – Studying other creators’ strategies1:00:25 – Nancy’s natural marketing skills1:01:09 – Why she avoids using her own voice1:02:05 – From hiding to showing her face1:02:53 – Handling hate comments1:03:59 – IG notification chaos1:05:02 – Connect with Nancy1:05:19 – Story behind her IG handle1:07:05 – Easter Show expenses1:07:47 – Casual job plans despite content creation1:08:33 – Getting recognized by mutuals1:10:05 – Clubbing content on socials1:10:33 – Thoughts on smoking, vaping, drugs1:12:59 – Dealing with shade from classmates1:14:57 – How she prepped for this podcast1:18:20 – Short attention span test1:20:08 – Andy’s story about Felix’s sister1:20:41 – Ice Bucket Challenge going viral again1:22:22 – Andy’s celeb-connection story1:24:04 – Outro