Napa Valley Know How: What Healthcare Practices Can Learn from Wine Country

Dr. Vance Thompson calls himself an “accidental vintner,” but he’s proven to be an expert in facilitating memorable moments in the tasting room. He and his business partners grew Jessup Cellars from zero wine club subscribers to over 6,000 people who feel like family. It’s no surprise that his approach mirrors the strategy at Vance Thompson Vision: start with your team. In this episode, Matt and Vance share the strategies behind a thriving winery that can propel your healthcare practice forward: the power of specializing, the value of surprise and delight, and the replicable science of hospitality.