NAPL Top Management Conference "TMC UPDATE" Podcast #1: Peter Winters of The Winters Group

NAPL, the trade association for excellence in graphic communications management, is pleased to present the first in a series of podcasts reporting "live from the scene" about the activities and speakers at NAPL's Top Management Conference, taking place this week, March 7-11, in Santa Barbara. This podcast features an interview with leading sales consultant and business coach Peter Winters, president of The Winters Group & Associates LLC, who will be speaking at the TMC Conference on Saturday, March 10 about "Decommoditizing the Print Business - Strategies for Reengineering the selling process." This methodology helps graphic communications companies transform their sales efforts from job-by-job transactional selling to consultative selling, which results in longer-term, more profitable engagements with customers. Peter Winters Download the podcast here (20.6 mb stereo MP3 file, 14:37 duration). For information about the many benefits of membership in NAPL, call (800) 642-6275, Option 4, or visit www.napl.org. Keywords: winters,decommoditizing,print business,sales,consultative,prospect,NAPL,top management conference,tmc,Santa Barbara,,forum,conference,printing,press,graphic,communications,NJ, Paramus, podcast, lubetkin