Narrative to Audience: What You Missed from CyberMarketingCon

Product marketers are messengers. Somewhere along the way, we forgot that.Full video here: https://youtu.be/c1_iQOL4-OQIn this talk, I walk through Narrative to Audience (NTA) — a narrative-first system for bringing products to market with clarity instead of chaos. After 13+ years in cybersecurity and tech, across startups and global platforms like Dell, VMware, Splunk, and Cisco, I’ve seen messaging break down the same way every time: bloated briefs, endless feedback loops, and stories that don’t land.This presentation covers: • Why product marketing became fragmented and exhausting • Why messaging collapses at scale • How narrative (not frameworks) reconnects products to real audiences • A one-page storytelling model to replace 16-page messaging briefs • Where AI helps — and where it absolutely doesn’tIf you work in product marketing, product management, or GTM leadership, this is a practical reframing of what the role is actually meant to do: bring a clear message to an audience that needs to hear it.⸻🧭 Try the Narrative to Audience platform (free):www.narrly.aiNarrly is where this system is being built into software. Tear it apart and send feedback — I’m using the same process I describe here.⸻📌 Chapters (optional):⁠00:00⁠ Introduction to Narrative to Audience (NTA)⁠01:01⁠ The Messy State of Product Marketing⁠01:16⁠ Challenges Faced by Product Marketers⁠02:33⁠ Personal Anecdotes and Lessons Learned⁠05:26⁠ The Importance of Messaging⁠07:33⁠ Building Effective Narratives⁠11:04⁠ The Reality of Messaging Briefs⁠23:56⁠ Introducing the NTA Framework⁠28:25⁠ Steps to Create a Compelling Narrative⁠31:08⁠ Implementing the NTA Framework⁠37:40⁠ Conclusion and Call to Action