Narrowing Targets, Amplifying Impact: The Evolution of Political Advertising | Bryan Miller

Bryan Miller, President of Neptune Ops  Bryan Miller sheds light on the use of cutting-edge technology in political advertising, emphasizing the importance of targeting specific policymakers. He discusses the evolution of political advocacy, the urgency of rapid response times, and the need to adopt innovative strategies from the commercial sector. Miller also highlights the transformative impact of streaming television, particularly Connected TV, in revolutionizing political messaging by enabling precise targeting down to individual voters.