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How to Make Your Ideas Undeniable

EPISODE · Apr 30, 2026 · 42 MIN

How to Make Your Ideas Undeniable

from SPEAK LIKE A CEO · host Oliver Aust

Most leaders think their idea will win on merit. It won't. Even NASA could not get funding for a $100 million mission to measure air pollution from space. Not because of the science, but because not enough people believed in it. In this episode, NASA's former Chief Story Architect Paul Propster shares the persuasive framework NASA now uses to win funding for their missions. You'll learn the four-point structure they use to plan their pitches, the simple test Pixar taught them for vetting ideas, and the single insight that will get review boards rooting for your idea instead of picking it apart. ⏰Timestamps (00:00) Introduction (01:21) Winning a $100M (04:30) Story Architecting (06:06) NASA’s Credible Messengers (08:58) What Pixar Taught NASA (12:52) 6-Sentence Story Template (14:17) Artemis Moon Program (16:29) Storytelling Through Failure (19:05) Story Architect Circle (23:22) Teaching Authenticity (29:52) Paul’s Best Advice 🎧More Episodes Like This • 316:Surrounded by Idiots w/ Thomas Erikson  https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU?si=u_Dt5fqgRVqzOOoyCJoctA • 315: Nir Eyal NYT Best Seller https://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy?si=r_en9YaUQFqT5eBBgrN6MA • 308: Confidence on Command https://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9?si=m32VAVaTQUONT8VVS8qm 🔗LinkedIn Host: https://www.linkedin.com/in/oliver-aust/ Guest: https://www.linkedin.com/in/paul-propster/ 📩Newsletter Host: https://eo-ipso-comms.kit.com/profile 📚Resources • 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver • Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg • Speak Like a CEO Academy: https://www.speaklikeaceo.academy/ 📧 Email: [email protected] 🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com 💡 This episode’s supervising editor was Chelsea B. Olsen https://chelseabolsen.com

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How to Make Your Ideas Undeniable

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