EPISODE · Sep 26, 2023 · 56 MIN
NASCAR's Content and Fan-Building Playbook with Tim Clark | Ep 03
from Radical Content · host Tim Smith, Eric Gray
In this episode of Radical Content, Eric Gray chats with Tim Clark, Senior Vice President and Chief Digital Officer for Nascar, and the head of Nascar Studios. Together they “get under the hood” of many exciting topics around how NASCAR (a mega sport, company, and studio) connects with audiences. They discuss how Nascar is creating original long-form content as well as leaning into TikTok and Youtube. This conversation will be insightful for anyone in marketing and those who are wanting to grow fandom.The importance of a digital/content role for NASCARHow NASCAR is engaging fans consistentlyThe scale of NASCAR’s storytellingEmpowering teams to be creative and "getting out of the way"Creating Original Long-Form ContentInnovative PartnershipsRadical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-us
What this episode covers
In this episode of Radical Content, Eric Gray chats with Tim Clark, Senior Vice President and Chief Digital Officer for Nascar, and the head of Nascar Studios. Together they “get under the hood” of many exciting topics around how NASCAR (a mega sport, company, and studio) connects with audiences. They discuss how Nascar is creating original long-form content as well as leaning into TikTok and Youtube. This conversation will be insightful for anyone in marketing and those who are wanting to grow fandom. - The importance of a digital/content role for NASCAR - How NASCAR is engaging fans consistently - The scale of NASCAR’s storytelling - Empowering teams to be creative and "getting out of the way" - Creating Original Long-Form Content - Innovative Partnerships Radical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-us
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NASCAR's Content and Fan-Building Playbook with Tim Clark | Ep 03
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