Natalee Ranii-Dropcho, Strategy & Copy Director at Porto Rocha on powerful brand voices, wellbeing and following your instinct. | Women at Work

Natalee Ranii-Dropcho has spent over a decade building brand worlds at the intersection of strategy, voice and storytelling. In our latest episode, the Brooklyn-based Strategy & Copy Director talks about going freelance on her own terms, building a strategy department from scratch at one of the world's most respected independent design agencies, Porto Rocha, and why the language brands use to sound human is making them less human by the day. Do not miss it. Words are never just words.Find our new episode on Spotify and Apple Podcasts.