Natalie Cioffi - Mom of Four Leaves Corporate Career & Builds a Multi-State Cleaning Company

Send us Fan MailSummaryNatalie Cioffi, owner and president of CDJ Genie Services, shares her journey of starting and growing her residential and commercial cleaning company. She started the business 10 years ago while working full-time and wanting to create something that allowed her to be present for her family. Natalie emphasizes the importance of having the right mentality and being mentally tough as a business owner. She believes that a business degree is not necessary, but having a sales background and a certain personality are crucial. Natalie also discusses the challenges of hiring and trusting employees, as well as the importance of delegating and letting go of control. In this conversation, Natalie Cioffi, owner of CDJ Genie Services, and Branden Sewell discuss the challenges and rewards of running a small business. They emphasize the importance of knowing what you want and defining success on your own terms. They also discuss the significance of work-life balance and the freedom that entrepreneurship can provide. Natalie shares her marketing strategies, including leveraging social media and building trust through personal connections. They conclude by encouraging business owners to give themselves grace and to persevere through challenges.Keywordsbusiness owner, cleaning company, mentality, mental toughness, sales background, hiring, trust, delegation, control, small business, entrepreneurship, success, work-life balance, marketing, trust, community involvementTakeawaysBeing a business owner requires a certain mentality and mental toughness.A business degree is not necessary, but having a sales background and the right personality are important.Delegating and letting go of control are crucial for business growth.Challenges in hiring and trusting employees are common, but it's important to keep moving forward.Taking care of employees and building a strong company culture are essential for success. Know what you want and define success on your own termsBuilding personal connections and trust is crucial for business growthMarketing strategies can include leveraging social media and community involvementGive yourself grace and persevere through challengesChapters00:00 Introduction and Background02:20 Starting the Business and Growing08:06 The Importance of Mentality and Mental Toughness13:10 Hiring, Trust, and Delegation27:11 Taking Care of Employees and Building a Strong Company Culture33:03 Defining Success on Your Own Terms45:53 Building Trust and Personal Connections for Business Growth53:24 Effective Marketing Strategies for Small Businesses59:30 Persevering Through Challenges and Giving Yourself GraceGet More Reviews w/ NiceJob NiceJob Automates Your Review Requests! Grow Your Business with Jobber Sign up for a 14-day free trial or get a special discount when you sign up! Grow Your Business with Jobber Sign up for a 14-day free trial or get a special discount when you sign up! Get More Reviews w/ NiceJobNiceJob Automates Your Review Requests!The Perfect Payroll SolutionGusto is a powerful and user friendly payroll provider. With Gusto you can integrate with Jobber andMaximize Marketing Dollars w/ CallRailAttach call tracking numbers to all your marketing campaigns and track their success!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show