Natalie Riviere: Perspective – Marketing in the Age of AI: Why Human Relationships Still Matter episode artwork

EPISODE · Mar 9, 2026 · 1H 6M

Natalie Riviere: Perspective – Marketing in the Age of AI: Why Human Relationships Still Matter

from Outside of the Classroom · host The SLG Project

Artificial intelligence is rapidly changing how marketing is executed, but what does that mean for the role of human marketers?In this Perspective episode of Outside of the Classroom, Natalie Riviere shares how AI is beginning to reshape the practice of marketing. Drawing on her experience in digital marketing, she explains how AI tools are accelerating everyday marketing execution while also revealing their limitations.Ultimately, Natalie argues that the real value of marketing still rests on human judgment, credibility, and relationships.

Artificial intelligence is rapidly changing how marketing is executed, but what does that mean for the role of human marketers?In this Perspective episode of Outside of the Classroom, Natalie Riviere shares how AI is beginning to reshape the practice of marketing. Drawing on her experience in digital marketing, she explains how AI tools are accelerating everyday marketing execution while also revealing their limitations.Ultimately, Natalie argues that the real value of marketing still rests on human judgment, credibility, and relationships.

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Natalie Riviere: Perspective – Marketing in the Age of AI: Why Human Relationships Still Matter

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Artificial intelligence is rapidly changing how marketing is executed, but what does that mean for the role of human marketers?In this Perspective episode of Outside of the Classroom, Natalie Riviere shares how AI is beginning to reshape the...

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