Natalie Riviere: Perspective – Marketing in the Age of AI: Why Human Relationships Still Matter

Artificial intelligence is rapidly changing how marketing is executed, but what does that mean for the role of human marketers?In this Perspective episode of Outside of the Classroom, Natalie Riviere shares how AI is beginning to reshape the practice of marketing. Drawing on her experience in digital marketing, she explains how AI tools are accelerating everyday marketing execution while also revealing their limitations.Ultimately, Natalie argues that the real value of marketing still rests on human judgment, credibility, and relationships.