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Mar 24, 2026 32 min

Natalie Ruiz, CEO, AnswerConnect

from The Think Small Podcast

In this episode, Natalie Ruiz of AnswerConnect shares her two-decade journey from joining a small startup call center to becoming CEO of a company that has helped businesses stay connected for more than 30 years. She discusses how AnswerConnect evolved from a simple answering service into a partner that helps small and mid-sized businesses capture leads, schedule appointments, and operate more efficiently while maintaining a human touch. Natalie also reflects on navigating economic downturns, leading through the COVID-19 shift to remote work, and why—despite the rapid rise of AI—genuine human connection remains one of the most valuable assets a business can offer its customers. Connect: Website: https://www.answerconnect.com/ LinkedIn: https://www.linkedin.com/in/nataliesruiz

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Natalie Ruiz, CEO, AnswerConnect

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