Natan Verhofsky on Becoming a Force Multiplier in Business and Life

In this episode of Founders Future with host Olivia Sammons, we’re joined by Natan Verhofsky—also known as The Force Multiplier—a serial founder, medical hypnotherapist, and community builder focused on impact, legacy, and service-driven leadership. Born in the former Soviet Union and raised in an immigrant family in Canada, Natan shares how watching his parents rebuild their lives shaped his mindset around resilience, discipline, and contribution, leading him through elite performance environments and decades of work in hypnotherapy and leadership coaching.The conversation explores Natan’s mission-driven ventures, including Allura Creative, Apex Business Alliance, and The Force Multiplier initiative supporting U.S. military veterans through coaching and leadership development. He breaks down his philosophy on scaling without burnout, leading with humanity, and building for long-term impact through presence, consistency, and service—offering a powerful perspective for founders who want to grow businesses rooted in purpose, people, and legacy.