Natasha Waterfield on Building Tribes and Turning Culture into Performance

Natasha Waterfield’s career doesn’t follow the usual path - from starting in the engineering industry to HR, then on to both the People director and COO seats at The New World Trading Company. We talk about what really happens when you move from the people team to the operations floor, how leadership changes when you’re the one making the calls, and why she’s always wanted to be where it actually happens - not just supporting from the side.