Natasha Zarach: Culturalising campaigns and international marketing in China to authentically engaging scientists and marketing innovations globally.

Life, Science & Marketing Podcast: Episode 3Guest: Natasha Zarach, International Head of Marketing at VeoliaNatasha's Background:International Head of Marketing at Veolia with experience across technology, environmental science, and global marketingPreviously worked in product management, sales, and marketing in the technology industryMoved to Veolia over 10 years ago to work on science and healthcare marketsKey Discussion Points:Culturalising campaigns for international marketing instead of just translatingMarketing effectively in China including understanding the different landscapeAuthentically engaging scientists as the most challenging audienceExciting innovations happening with AI for drug discoveryThe importance of curiosity and learning across the entire organisationMissed opportunities in connecting data across organisationsKey Quotes:"Go back to the culturalisation versus localisation point - that is absolutely key.""Scientists are the toughest people to market to, rightly so. Their psyche is to question everything.""Be willing to change and experiment - like switching our strategy from offline to online back then.""As a marketer you're representing everything in the organisation. It's important to understand the bigger picture."